In a press briefing, Ricardo Guimarães stated that the contract will help Melo to hone his skills further in preparation to participate in the Rio De Jenairo next year. This is one of the many instances where the bank has been able to offer support for upcoming talent. They have also launched a program that seeks to offer support to football clubs and this is one of the best plans that Ricardo Guimarães has laid for the bank. They have been able to achieve more stability for offering services that help to bring the public close to the services offered by the bank.
Considering the previous conquests by Melo, Ricardo Guimarães believes they will bring back victory by the end of the season next year. He is of the opinion that Melo will be able to bring joy and celebration from the Olympic championships he is preparing to participate in. Ricardo Guimarães explains that BMG holds a tradition that allows the company to respect and support sporting activities, so getting into a contract with Melo serves as part of their projects and plans to help raise and nurture talents.
According to Ricardo Guimarães, it is necessary to offer support to athletes who are disciplined and committed to achieving great. This will serve as a way to popularize the company if the individual gets to achieve his goals and manages to scoop great awards. With Melo in their list of athletes, BMG believes they will be able to record success in the forthcoming competitions. This, just like other sponsorship programs, will act as a perfect tool to market the company. The strategy has worked before and has been one of the most effective ways to build a positive reputation and to develop a beneficial relationship with the public.