Neeleman declares that the TAP is going to be working with the model “low cost”, a term that in Portuguese means “baixo custo”. According to “Mr. Creative”, that’s also the owner of Azul Linhas Aereas Brasileiras, the idea is to segment. Just like the TAP serves everyone: to those who want to pay less and to those that don’t mind paying more because they prefer to travel with better conditions, reinforces the businessman. The owner of the Azul, besides the company in Brazil, also created two companies in the United States, Morris Air and JetBlue and one in Canada, the WestJet. David Neeleman is of American and Dutch origin, however he was born in Brazil, in Sao Paulo in October of 1959 and at age 5 , he moved to the United States, says Marcio Alaor. However, the executive of the BMG bank highlights a curiosity, although a genius in aviation, David Neeleman was never an expert in the studies, he didn’t like to read or write and his grades were always mediocre in school. The employer dropped out of the University of Utah, a North American public unviersity, after attending there for three years says the BMG bank executive.
The BMG bank executive Marcio Alaor still highlights that despite the hard work during the week and the intense life of a successful businessman, David Neeleman doesn’t forget to renew the energies on his days off. He goes to church on Sundays, is the father of nine children and live with his family in Connecticut, in the USA.